Press & Media Packet
Nou Ni Food
Research Report & Media Kit
Everything you need to share the Nou Ni story. Captions, hashtags, and links are ready to copy and paste below.
Nadia
Christine
Click Copy Text on any block to copy the caption or hashtags directly to your clipboard. Paste into Instagram, TikTok, LinkedIn, X, or your article. All links are already included in each caption.
Research Highlights
20+
In-depth consumer interviews
45 min
One participant drove just for a Haitian Pâté
Often
Most participants craved Haitian food at least 1x a month
1.4-6 hrs
Time to make Haitian food from scratch
Instagram Captions
Caption 01 ‚ Cultural Story
Instagram / Facebook
Two sisters grew up terrified their culture would die with them. They watched it become harder and harder to hold onto as they became accustomed to their busy young professional American lifestyle. So they went and got the data. 20+ in-depth interviews with Haitian Americans across New York, Florida, Boston, and beyond. What they found confirmed what the community already lives: the craving is real, the access gap is real, and what is at stake is bigger than food. Read the full research report: https://getnouni.com/pages/our-story See the Instagram post: https://www.instagram.com/p/DWzYrogCR1c/ Nou Ni Food. Brooklyn-made Haitian Pâté. Coming to cafes near you. #HaitianFood #HaitianPate #HaitianAmerican #Ayiti #HaitianPride #CaribbeanFood #CaribbeanCuisine #IslandFood #EatingTheCaribbean #DiasporaFood #BlackOwnedBusiness #BlackFoodie #BrooklynFood #NYCFood #FoodCulture #FoodAccess #PuffPastry #SavoryPastry #HaitianCulture #HaitianDiaspora #NouNiFood #KrikKrak #Explorepage #Foodstagram #FoodBlogger
Caption 02 ‚ The Data
Instagram / TikTok
Someone drove 45 minutes for a Haitian Pâté. That is one story from the 20+ in-depth interviews Nou Ni conducted with Haitian Americans across the country. Participants craved Haitian food at least once a month. Making it from scratch takes 1.4 to 6 hours. Nou Ni was built to close that gap. Fresh, authentic Haitian Pâté, in the cafes where people already spend their time. The research is live: https://getnouni.com/pages/our-story #HaitianPatties #HaitianPate #HaitianFoodNearMe #CaribbeanFoodNearMe #HaitianCuisine #CaribbeanCuisine #IslandFood #HaitianAmerican #Ayiti #HaitianDiaspora #EatingTheCaribbean #NouNiFood #BrooklynFood #BlackOwnedRestaurant #FoodBlogger #Foodstagram #SavoryPastry #PuffPastry
Caption 03 ‚ Short & Punchy
Instagram / TikTok / X
Time and time again, Haitian Americans said the same thing: finding a high quality, consistent Haitian Pâté is difficult. Two sisters in Brooklyn are changing that. They have the research, the recipe, and the plan. Read it: https://getnouni.com/pages/our-story #HaitianPate #HaitianFood #HaitianAmerican #CaribbeanFood #NouNiFood #BrooklynFood #BlackOwnedBusiness #Ayiti
LinkedIn / Newsletter Caption
Caption 04 ‚ Business & Founder Angle
LinkedIn / Newsletter
Most food founders go to market on instinct. These two sisters, Nadia and Christine, went with data. These two sisters conducted 20+ in-depth consumer interviews with Haitian Americans across New York, Florida, Boston, and beyond. What they found was an opportunity to give back to their culture. People crave Haitian food often. Finding it requires 30+ drives. Making it at home takes up to 6 hours. And across 20+ interviews, one item came up again and again as the hardest to find in consistent, high quality form: the Haitian Pâté. Nou Ni's answer is a savory, flaky, laminated puff pastry served fresh in cafes. No full kitchen needed for operators. Protein-forward, culturally rooted, and built by two sisters who lead with a love for storytelling and sharing their culture. The research is public: https://getnouni.com/pages/our-story #FoodEntrepreneur #HaitianAmerican #CPGBrands #BlackOwnedBusiness #WomenFounders #FoodBusiness #NouNiFood #HaitianFood #StartupFounder #MBAFounder #CaribbeanCuisine #FoodAccess #HaitianCuisine
X (Twitter) Post
Caption 05 ‚ X Post
X / Twitter
Two sisters in Brooklyn just published research showing the Haitian Pâté is one of the most craved foods in the Haitian American diaspora, and one of the hardest to find in high quality, consistent form. Someone drove 45 minutes for one. They built a brand to fix it. Full report: https://getnouni.com/pages/our-story #HaitianPate #HaitianFood #NouNiFood #CaribbeanFood #HaitianAmerican
Hashtag Sets
Hashtag Set ‚ Full (30 tags)
Instagram
#HaitianFood
#HaitianPate
#HaitianPatties
#HaitianCuisine
#HaitianAmerican
#Ayiti
#HaitianPride
#HaitianDiaspora
#CaribbeanFood
#CaribbeanCuisine
#EatingTheCaribbean
#IslandFood
#DiasporaFood
#BlackOwnedBusiness
#BlackOwnedRestaurant
#WomenOwnedBusiness
#BrooklynFood
#NYCFood
#FoodNearMe
#PuffPastry
#SavoryPastry
#FoodCulture
#FoodAccess
#Foodstagram
#FoodBlogger
#Explorepage
#NouNiFood
#KrikKrak
#HaitianFoodIsEverything
#Pikliz
Hashtag Set ‚ Tight (10 tags)
Instagram / TikTok
#HaitianFood #HaitianPate #HaitianAmerican #CaribbeanFood #Ayiti #HaitianDiaspora #BlackOwnedBusiness #BrooklynFood #Explorepage #NouNiFood
Key Links to Share
Research Report URL
All platforms
https://getnouni.com/pages/our-story
Instagram Post URL
Share / Tag
https://www.instagram.com/p/DWzYrogCR1c/
Brand Assets
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Need additional assets? Email us at hello@getnouni.com for high-res product photography, founder headshots, brand guidelines, and any additional materials you need for your coverage.